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In The Banker Fresh Perspectives video, we discuss identifying the right markets for growth, digital innovation that supports an improved customer experience, and starting with customer needs and building banking services around that.

There are many facets to being a successful customer-facing bank in the modern era. In recent years, Citizens Financial Group has successfully pursued growth and technology initiatives, all while keeping customer needs at the core.

In discussion:

  • Identifying the right markets for growth
  • Digital innovation
  • Prioritising the customer experience

In conversation with: 

  • Marie Kemplay, investment banking and sustainable finance editor, The Banker 
  • Bruce Van Saun, chairman and CEO of Citizens Financial Group


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