Do customers care about the state of their bank’s poor ‘green’ perceptions? -

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Declan Ahern Friday, 11 November 2022

Green perceptions appear to have little importance to customers, but in B2B it is a very different story. With this in mind, banks should hone in on other key drivers of customer brand consideration. Analysis by Declan Ahern of Brand Finance.

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Do customers care about the state of their bank’s poor ‘green’ perceptions?

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